This post was originally written for my previous blog.
A startup is in a very different situation than an established company. It has the benefit of no legacy systems to maintain, no backwards compatibility to consider, no old client agreements to comply to and no intrinsic corporate structure inefficiencies to suffer from.
Instead it consists of a few highly focused individuals with the only goal of reaching the market with their product. They are agile and flexible and if what they deliver is of good quality they are easily likeable as they have no history of either triumphs or failures. They have a clean slate.
However, they have no, little, or borrowed money. They have an unknown brand and no or few clients. If they operate in a new market, they must quickly educate potential clients about their offer. They don’t necessarily have the luxury to iterate and improve.
With two entirely different ways of doing business, with resources and a well-known brand versus agility, focus and fierce determination, the one who is most successful is not at all given beforehand.
Sat 25 May 2013
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