This post was originally written for my previous blog.
There is no doubt that people are getting bigger and bigger every day. This has become very evident now when the family is on vacation and the children has replaced playing on the driveway with playing on the beach.
Between 1980 and 2003, the average weight for 25 to 34 year old Swedish men increased from 75.4 to 82.3 kilos. For women in the same age range the average weight increased from 59.4 to 65.5 kilos. This of course does not only lead to worse physical health for many, but worse mental health as well.
When I was a kid, I remember the school textbooks said all dads weigh in at 70 kilos. Obviously that is no longer true.
If we want to really start doing something about this, except selling diet milk-shakes and HFLC cookbooks, a possible way would be not to charge twice as much for fruit than for candy. Also, when you are in a rush and in need for a pre-made lunch from your local supermarket, it is a shame the frozen pizza with extra cheese is SEK 15 while the bowl of fresh chicken salad is SEK 59.
Many blame fast food chains like Mc Donald's and Burger King for this situation. To their defense it should be said that (at least here in Sweden) you can ask to have a nice side salad instead of fries and a bottle of sparkling water or juice instead of that oversized coke - all at the same price. In an instant you have turned a quite unhealthy dinner into a happy meal. Literally speaking.
But the problem still remains.
Those fries and coke taste an awful lot better than a salad with water.
Thu 20 June 2013
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