This post was originally written for my previous blog.
Setting up a new blog in the year 2013 must be one of the worst ideas ever. Especially if you want to attract a readership that is bigger than your closest circle of friends.
The blog is a beautiful tool that allows you to put your ideas in print for everyone to read, but the signal to noise ratio is at an all-time low and it gets lower every day. When everyone’s a publisher, the competiton gets stiff. So why start a blog at all? Everything worth writing about must already be written, and surely in a much better way than you ever could.
But the fact is, such a statement could be made about anything.
There will always be someone who does the same thing you do, and in some cases better. But there will always be an even bigger group of people who do it worse. If you consistently do your best, focus on your area of expertise and keep doing that for the long run, you will eventually become an authority and gain the readership that your niche has to offer.
Doing is always better than not doing and there has never been a better time than now to get started.
Sun 19 May 2013
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